Liverpool FC has officially revealed a multi-year partnership with Adidas, marking the return of the German sportswear brand as the club’s official kit supplier starting August 1, 2025. This collaboration signifies Adidas’ third stint with the Reds, having previously partnered with the club from 1985 to 1996 and again from 2006 to 2012.
Under the agreement, Adidas will supply matchday kits, training apparel, and lifestyle wear for Liverpool’s men’s, women’s, and academy teams, as well as staff associated with the LFC Foundation.
The announcement concludes Liverpool’s five-year association with Nike, a partnership that reportedly brought in over £60 million annually through a combination of fixed fees and merchandise royalties. While specific financial details of the Adidas deal remain undisclosed, sources suggest it represents a substantial increase in revenue. The agreement is understood to span five years, with a total value exceeding £300 million, placing it on par with deals held by other top Premier League clubs like Arsenal, Chelsea, and Manchester City, who earn approximately £60 million per year from their respective partnerships with Adidas, Nike, and Puma.
Liverpool CEO Billy Hogan shared his excitement about the reunion, stating, “Everyone at the club is thrilled to welcome Adidas back into the LFC family. Our previous collaborations have been incredibly successful, producing some of the most iconic kits in the club’s history. We extend our gratitude to Nike for their support over the past five years and wish them all the best moving forward.”
Adidas CEO Bjørn Gulden also expressed enthusiasm, saying, “Liverpool is one of the most iconic and globally recognized names in football. The jerseys from our earlier partnerships are among the most celebrated in the sport’s history. We are proud to once again equip the players with state-of-the-art technology to help them perform at their peak.”
Liverpool is expected to kick off their 2025 pre-season preparations wearing the current Nike kit before transitioning to Adidas in August. The designs for the new home and away kits will be unveiled closer to the official launch date. This partnership not only strengthens Liverpool’s commercial standing but also rekindles a historic relationship with Adidas, promising a new era of innovation and style for the club and its supporters.
